Our Specialty | Matsuya Co.,Ltd

Philosophy

Matsuya aims to enrich people's lifestyles through unique rice-powder based products. Matsuya cares for our customers’ healthy lifestyles.

OUR COMMITMENT
TECHNIQUES&METHOD

Matsuya’s approach to your dietary life.

We have upheld our traditional processing techniques for non-glutinous rice. The techniques, making rice powder by crushing dried cooked-rice, maximizes its nutrients and the natural taste of rice. It has allowed us to pursue our fundamental commitment, "Serving safe and secure food to everyone." We are committed to creating an opportunity for everyone, especially infants and young children, their mothers, and elders to enjoy a healthy dietary life.

Our products are developed for infants and young children, their mothers, and elders. Therefore, we always deliver rice-based products which not only provide enough calories, but also ensure food safety and allow easy intake.

Specilal selection of ingredients

Our rice, as a major ingredient of all of our products, is cultivated by contracted farmers in Niigata, Japan, specifically selected based on our own criteria to secure its traceability. We also use locally produced vegetables, procured in a local market every morning.

ADDITIVE-FREE

There are ZERO additives contained in our products. There are no preservatives, artificial food coloring, antioxidants, pH regulators or other chemical seasonings. Everyone, from babies to elders, can enjoy our products at any occasion.

MADE IN JAPAN

Matsuya was established in 1907, and has been serving rice-based products for about 110 years. We, as a well-experienced manufacturer, ensure our product quality is led by a made-in-Japan and made-by-Japan approach.

OUR HISTORY

- from rice granules to baby food -

Our mission is to be the one to enrich healthy lifestyles for people all over the world through uniquely developed rice-based products. Since our establishment in 1907, all of our products have been invented with our fundamental techniques to process non-glutinous rice. Starting our business as an ingredient manufacturer for Japanese-style confections, we have continued to develop various types of products in consideration for a more enriched and healthy dietary life.

ESTABLISHED IN 1907

Matsuya was established in Tokyo, Japan in 1907. After World War II, we moved our base to Niigata, one of the major rice producing region in Japan. We began by producing rice processed products as an ingredient for the Japanese confectionery, "Kanbai-ko".
Product development to eradicate hunger in Ethiopia

In 1995 we developed a product at the request of the Ministry of Foreign Affairs of Japan. The aim of the project was to produce a high quality rice-based product to be delivered by ship in equatorial areas to serve populations of the world suffering from malnutrition.
Birth of "Rice Meal"

"Rice Meal" was a new product invented to support people suffering from hunger in Ethiopia. “Rice Meal” is ideally suited as food aid because it can be preserved for a long period of time under severe environmental conditions. Additionally, it only requires a small amount of water for cooking.
From “Rice Meal” to baby food

After developing “Rice Meal,” we challenged ourselves to apply the same techniques used to produce “Rice Meal” to other new products which could be of use to a greater proportion of the population. After conducting multiple trials, we decided to produce baby food based on the manufacturing methods used for “Rice Meal.”
From rice to infinity

Matsuya started with the traditional processing techniques for non-glutinous rice. We are now diversifying our product line; not only with baby food, but also health food, elder care food, and emergency food, to satisfy customer demands from people of all walks of life.
From Japan to the world

Matsuya’s fundamental techniques for rice processing originated in Japan and has been serving a wide population in Japan. From today, we will enrich people's dietary life all over the world.

FACT SHEET

α-degree of rice
Heating rice starch and water simultaneously transforms it to a sticky paste, having α-degree. Matsuya dries steamed rice with α-degree at a high temperature for dehydration, crushing it as a final product. This procedure allows our product to sustain high α-degree when pouring hot water into it.

Water quality for achieving α-degree effectively

Water is required to make rice with α-degree, and it is also a key determinant for its taste. Matsuya utilizes specifically purified water to obtain α-degree. This allows our products to keep the natural taste of rice with proper α-degree.

10 sec. for cooking

Manufacturing our product includes cooking rice to α-degree and then crushing the rice into powder. Because of this process, it easily becomes a sticky paste which one can adjust to personal taste with the amount of water used. In order to eat our product, you just need 10 seconds to add water and stir. Then you and your family will enjoy healthy dining.

97% of α-degree

High α-degree allows people who experience difficulty with eating, such as infants and the elderly, to digest it easily. High a-degree also preserves the naturally delicious taste of rice.

Manufacturing techniques

For more than 100 years, Matsuya has been providing high quality, safe, and reliable products. We began processing rice based on our traditional manufacturing techniques to produce an ingredient for Japanese confectionery; a treat from the very beginning of Japanese history. Our dedicated team examines each step of the process in manufacturing our product every day.

Reliable supply chain of ingredients

The rice we use as our primary ingredient is produced by contracted farmers, accomplishing high food traceability. The rice is tested to identify residual chemical pesticides and radioactivity as necessary. Uniquely, we process all the fresh ingredients ourselves. As we do not use pre-processed ingredients, this leads to greater food safety and reliability, and a more natural taste.

Immediate drying method

Cooked rice is dried in order to preserve its taste and nutrient contents immediately. Rice is cooked evenly and properly by steaming and high-temperature drying, which leads flavor-rich porridge.

The careful manufacturing process by our staff

The entire process of manufacturing our product is managed by Matsuya staff. We all are eager to deliver tasty, safe, and reliable food products at every step of our procedure.

Matsuya's product

Maximizing the flavor of freshly cooked rice, Matsuya delivers safe and reliable food to your dining table,
paying close attention to ingredients and production method.

BABY FOOD

Matsuya Rice porridge "Mixed with7 kinds of vegetables"

Product names	Rice porridge (Mixed with 7 kinds of vegetables)
Description	Contract grown Kosihikari rice from Niigata and 100% domestic vegetables. It is a blend of 7 different kinds of vegetables and has an excellent nutritional balance of rice and green and yellow vegetables as well as the sweetness of vegetables. It is processed from raw vegetables, so there is no distinctive bitter taste.
Ingredients	Japanese white rice (Koshihikari produced in Niigata), spinach, tomatoes, komatsuna, carrots, squash, broccoli, cabbage, refined fish oil with DHA, calcium of scallop shell.
Target	Recommended age: Around 5 or 6 months~
Amount	Net amount; 56g (7g*8 servings)
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Matsuya Rice porridge "Mixed with flounder & 5 kinds of vegetables"

Product names	Rice porridge (Mixed with flounder & 5 kinds of vegetables)
Description	Contract grown Koshihikari rice from Niigata is blended with flounder and five types of vegetables. Whitefish contains high quality protein and vitamins, is low in fat and is easily digested and absorbed.
Ingredients	Japanese white rice (Koshihikari produced in Niigata), broccoli, spinach, komatsuna, cabbage, carrots, salt, scallop extract, refined fish oil with DHA, calcium of scallop shell.
Target	Recommended age: Around 6 or 7 months~
Amount	Net amount; 42g (7g*6 servings)
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Matsuya Rice porridge "Mixed with mushrooms & 4 kinds of vegetables"

Product names	Rice porridge (Mixed with mushrooms & 4 kinds of vegetables)
Description	Contract grown Koshihikari rice from Niigata is blended with four different types cof vegetables including ripe tomatoes and two types of mushrooms (domestic) that are rich in dietary fiber and vitamins. It is easy to cook without doing the tedious task of boiling tomatoes and other prep work.
Ingredients	Japanese white rice (Koshihikari produced in Niigata), tomatoes, onions, eggplant, green pepper, enoki mushrooms, shimeji mushrooms, salt, scallop extract, clam extract, refined fish oil with DHA, calcium of scallop shell.
Target	Recommended age: Around 6 or 7 months~
Amount	Net amount; 42g (7g*6 servings)
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Rice porridge "Mixed with 3 kinds of seaweeds & 4 kinds of vegetables "

Product names	Rice porridge (Mixed with 3 kinds of seaweeds & 4 kinds of vegetables)
Description	Contract grown Koshihikari rice from Niigata is blended with seaweed (wakame, hijiki and kelp) and four types of domestic vegetables. It's an easy way to consume the nutrients of the sea and the land together. Seaweed and vegetables provide the nutrients that are often lacking!
Ingredients	Japanese white rice (Koshihikari produced in Niigata), carrots, spinach, komatsuna, asparagus, wakame, hijiki, kelp, salt, scallop extract, refined fish oil with DHA, calcium of scallop shell.
Target	Recommended age: Around 7 or 8 months~
Amount	Net amount; 42g (7g*6 servings)
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Product names	Rice porridge (White rice)
Description	Contract grown Koshihikari rice from Niigata with shellfish calcium from Aomori for enhanced nutrition. It can be used in a wide range of ways as a base for a variety of baby food depending Nutritional on your ideas.
Ingredients	Japanese white rice (Koshihikari produced in Niigata), refined fish oil with DHA, calcium of scallop shell.
Target	Recommended age: Around 5 or 6 months~
Amount	Net amount; 70g (7g*10 servings)
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HEALTH FOOD

Product names	Clam chowder brown rice soup
Description	The main ingredient of the product is brown rice, which is rich in nutrition. With Matsuya's original manufacturing method, you can consume nutrition from the brown rice deliciously and easily. This product contains 3000mg of collagen and 3.5g of dietary fiber.
Ingredients	Japanese brown rice (Koshihikari produced in Niigata), indigestible dextrin, collagen peptide (declaring), mixed seasoning (creaming powder, sugar, dextrin, salt, asari clam extracts powder, onion extracts powder, mirepoix powder, yeast extracts powder, protein hydrolysate, white pepper powder, thickener (processed starch), seasoning (amino acid, etc.), flavoring agent, spice extracts, parsley
Target	Recommended use: for adults’ weight control, snack at office, light meal during business trip, for the time of losing appetite, for postpartum women
Amount	Net amount: 30g for 1 meal; 230g as a total amount of a cooked meal
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Product names	Tomato brown rice soup
Description	The main ingredient of the product is brown rice, which is rich in nutrition. With Matsuya's original manufacturing method, you can consume nutrition from the brown rice deliciously and easily. This product contains 3000mg of collagen and 3.5g of dietary fiber.
Ingredients	Japanese brown rice (Koshihikari produced in Niigata), indigestible dextrin, collagen peptide (declaring), mixed seasoning (tomato powder, sugar, maltose, salt, onion extracts powder, yeast extracts powder, powdered oil, chicken bouillon powder, dried parsley, seasoning (amino acid, etc.), thickener (processed starch), acidifiers, spice extracts
Target	Recommended use: for adults’ weight control, snack at office, light meal during business trip, for the time of losing appetite, for postpartum women
Amount	Net amount: 30g for 1 meal; 230g as a total amount of a cooked meal
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Ginger brown rice soup with seaweed and sesame

Product names	Ginger brown rice soup with seaweed and sesame
Description	The main ingredient of the product is brown rice, which is rich in nutrition. With Matsuya's original manufacturing method, you can consume nutrition from the brown rice deliciously and easily. This product contains 3000mg of collagen and 3.5g of dietary fiber.
Ingredients	Japanese brown rice (Koshihikari produced in Niigata), mixed seasoning (Japanese style broth: dextrin, bonito extracts, tangle seaweed extracts, shiitake mushroom extracts, sugar cane fiber), indigestible dextrin, collagen peptide (gelatin), sesame, salt, ginger, red pepper, green onion
Target	Recommended use: for adults’ weight control, snack at office, light meal during business trip, for the time of losing appetite, for postpartum women
Amount	Net amount: 30g for 1 meal; 230g as a total amount of a cooked meal
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Product names	Japanese style brown rice soup
Description	The main ingredient of the product is brown rice, which is rich in nutrition. With Matsuya's original manufacturing method, you can consume nutrition from the brown rice deliciously and easily. This product contains 3000mg of collagen and 3.5g of dietary fiber.
Ingredients	Japanese brown rice (Koshihikari produced in Niigata), mixed seasoning (Japanese style broth: dextrin, bonito extracts, tangle seaweed extracts, shiitake mushroom extracts, sugar cane fiber), indigestible dextrin, collagen peptide (gelatin), salt, seaweed
Target	Recommended use: for adults’ weight control, snack at office, light meal during business trip, for the time of losing appetite, for postpartum women
Amount	Net amount: 30g for 1 meal; 230g as a total amount of a cooked meal
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ELDER CARE FOOD

Product names	Porridge for Rehabilitation
Description	This porridge is made in a way to keep the texture of cooked rice. You will enjoy a rich flavor and taste of rice. It can be applied to various situations, such as at home and in a nursing home. It is also useful as a stock food. Reclosable package allows you to take as much amount as you want.
Ingredients	Japanese rice (produced in Japan)
Target	Recommended use: For those have difficulty chewing or swallowing food. This product is suitable for elderly people who cannot move their tongue or jar well, and who needs to take time to swallow.
Amount	46g (23g*2meals)
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Product names	Porridge for Nursing Care
Description	This porridge is easy for elders to eat, and also easy to cook for those who provide care for elders. It is also useful as a stock food.
Ingredients	Japanese rice (produced in Japan)
Target	Recommended use: For those who have difficulty chewing or swallowing food. This product is suitable for elderly people who cannot move their tongue or jar well, and who needs to take time to swallow.
Amount	60g (10g*6meals)
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