/01 MESSAGE FROM CEO
At Matsuya, our mission is to make the world smile.
Greetings from Yoichi Matsuno, President of Matsuya Co., Ltd.
Since its establishment in 1907, Matsuya Co., Ltd. has been serving quality rice products as a food manufacturer. The year 2018 marks our 111th year in operation. We are based in Niigata Prefecture, one of the major rice producing regions in Japan, creating products such as baby food and elder care food in a pleasant environment surrounded by beautiful rice fields.
We started our business by producing rice-based ingredients for Japanese-style confectioneries. In 1995, we developed a highly nutritious product for food aid at the request of the Ministry of Foreign Affairs of Japan, and it marked a turning point for us. The product, called “Rice Meal”, has a high α-degree of rice, and was served to patients in hospitals and those who were suffering from hunger and malnutrition.
This Rice Meal is the origin of the most popular product of Matsuya today, Matsuya Rice Porridge.
Our rice porridge is easy to digest, and therefore everyone from babies to the elderly can enjoy it anytime. Our core competency was established through product development for food aid. We are dedicated to making everyone smile with Matsuya’s delicious and nutritious products.
We strive to provide products of the best quality and the highest food safety by incorporating various culinary cultures as well as preferences into our product lines. We do our best to create an enjoyable time at your dining table with Matsuya products.
President of Matsuya Co., Ltd.